LEGAL
Privacy Policy
14.1 DATA CONTROLLER
GAMEO LIMITED is the data controller for all personal data collected through this Website, registered with the Information Commissioner's Office (ICO registration reference: ZB999466). We are committed to protecting your privacy and complying with the Data Protection Act 2018 and the UK GDPR. GAMEO LIMITED, Flat 2, 172 High Street, Hounslow, England, TW3 1BQ. Email: info@gameoshop.co.uk. Telephone: +44 7786 794793.
14.2 DATA WE COLLECT
Customer account information: name, email address, phone number, billing and delivery addresses. Transaction data: order history and payment information, delivery and returns details. Communication data: email and chat communications with customer support, and chatbot interactions (for service improvement). Technical data: IP address, browser type, device information, pages visited and time spent on site.
14.3 LEGAL BASIS FOR PROCESSING
We process your personal data on the following legal bases: • Performance of a contract: processing necessary to fulfil your order • Compliance with legal obligation: VAT, fraud prevention, and regulatory compliance • Legitimate interests: customer service improvements and analytics • Consent: marketing communications (only with your explicit consent)
14.4 HOW WE USE YOUR DATA
GAMEO LIMITED uses your personal data for: • Processing and delivering your orders • Providing customer support and responding to inquiries • Sending transactional emails (order confirmations, shipping updates, warranty information) • Sending marketing communications (only with your consent) • Fraud prevention and security purposes • Analyzing website usage and improving our services • Complying with legal and regulatory obligations
14.5 AI CHATBOT DATA PROCESSING
Your interactions with our AI chatbot may be logged and processed to improve our customer service. The chatbot is powered by Claude (Anthropic). Chatbot conversations may be retained for quality assurance and service improvement for a period of 90 days. You should not share sensitive financial information (full payment card details) via the chatbot.
14.6 DATA SHARING
GAMEO LIMITED does not sell or share your personal data with third parties for their marketing purposes. We may share data with: • Payment processors (for processing transactions) • Courier companies (for delivery services) • Professional advisors (legal, accounting, insurance) • Law enforcement (if required by legal obligation) All third parties are required to maintain data security and use your data only for the purposes specified.
14.7 DATA RETENTION
• Order and customer account data: retained for 7 years for legal and tax compliance • Chatbot interaction logs: retained for 90 days for service improvement • Marketing opt-in data: retained until you unsubscribe • Deleted account data: anonymized after 12 months
14.8 INTERNATIONAL DATA TRANSFERS
Your personal data is primarily processed in the UK. If we transfer data outside the UK/EU (e.g., to payment processors), we ensure appropriate safeguards are in place, including Standard Contractual Clauses as required by UK GDPR.
15. YOUR DATA SUBJECT RIGHTS
Under the UK GDPR you have the right of access (obtain a copy of your data), rectification (correct inaccurate data), erasure (request deletion, subject to legal retention), restriction of processing, data portability, and the right to object to marketing communications. To exercise any of these rights, contact GAMEO LIMITED at info@gameoshop.co.uk with the subject line 'Data Subject Rights Request'. We will respond within 30 days.
COMPLAINTS
If you have concerns about how GAMEO LIMITED handles your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): www.ico.org.uk · 0303 123 1113.
Effective: September 2026. GAMEO LIMITED reserves the right to update these policies; changes take effect when posted on this page.